Reading 1 Chapter 1

Eric Malone
Design theory
Reading 1 Chapter 1

“Graphic design is a language that creates belief in an object, idea, or message.”
Graphic design is comprised of many subcategories: Branding and identity, corporate communication, editorial/publication, environmental, illustration, information, interactive, motion graphics, typography and package design.
AIGA “Design Envy” is a blog I am going to start to follow.
“A graphic designers role is to provide solutions to communication design problems.”
“Design matters” – “Paula Scher”
Critical, creative and technical skills are all necessary in graphic design. Also a combination of theory and skill.
With any design task the number one goal is to communicate.
“Enjoy the process and the everyday aspects of any projects, work hard, look ask and try out different roles inside the proffesion.”
“Always have a side project.”